Lee A. Zelenak

Iconography, illustrations and typography for ESPN the Magazine's "The Cleveland Issue" 

Designer
Role

Jason Lancaster
Creative Direction

Brand positioning and identity development. Vaystays makes beautiful and exceptional homes available in the vacation rental marketplace.

In 2012, I was fortunate enough to work along side a bunch of talented people for President Barack Obama's re-election campaign. Working on many projects including short term branding, web design, social media graphics and infographics. 

Obama for America
Organization

Senior Designer
Role

Currently working on the IBM brand team at VSA Partners. 

A collection of identities, marks, icons, and logos.

​Branding and identity design for a group of bloggers breaking down the NFL. More coming soon. 

Kiddo Design Collect 
firm

Art Director, Designer 
role

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Rebrand of a popular retail lifestyle boutique located in Ohio City. The store, operated by Danielle DeBoe, sells home goods, gifts, prints, and clothing. 

Branding and web design for the new brand of RS, Weddings & Parties. ​

Kiddo Design Collect 
firm

Art Director, Designer 
role

Image campaign designed for one of the nation's most celebrated and popular film fesitivals. The campaign focused on how movies can take you out of your environment and give you a new perspective on the world. 

Winner of AIGA CLE Best of Show: See more

Twist Creative, Inc. 
firm

Designer
role

Mark Nizinski
designers

Rebrand of Cleveland's oldest public market. Completed as apart of the Ohio City branding project, the West Side Market is world renowned and locally celebrated. 

Twist Creative, Inc.
firm 

Lead designer
role

Ohio City is Cleveland's artisan neighborhood. The area features the landmark West Side Market, along with a vibrant nightlife, local retailers, and diverse population base. The city is apart of the Cleveland municipality but has its own rich history and a tradition of "americana" imagery. 

Twist Creative, Inc. 
firm

Lead designer 
role

Art of Ornament is an annual charity event hosted by AIGA Cleveland. Members and local artists create hand crafted ornaments that are auctioned off to benefit The Greater Cleveland Habitat for Humanity.

Kiddo Design Collect
firm

Art Director, Designer

role

Locally published, written, illustrated, and designed, New to Cleveland is a 250 page field guide to the city and its neighborhoods. The book features more than 50 illustrations by Julia Kuo and written by urban planner Justin Glanville. 

Kiddo Design Collect
firm

Art Director, Designer 
role 

Julia Kuo 
Illustrations

A three mile stretch located in Midtown, the corridor is home to inventors, researchers, students, and the world's leading medical institutions. 

Twist Creative, Inc.
firm

Lead designer
role

Michael Ozan
copy

240 page look book sent to High School seniors interested in pursuing a degree at the Cleveland Institute of Art. The book acts as a call to action for the next generation of the creative class to become makers and provides a glimpse of student life, work and experience. 

Twist Creative, Inc. 
firm

Designer
role 

Promotional materials and web site designed for the annual shopping extravaganza featuring over 60 Cleveland based designers, artists, and craftsmen. All participants are based in the 216. 

Kiddo Design Collect
firm

Designer
role

Joel Miller, Mark Nizinski
designers

Identity and branding created for Cleveland councilman, Joe Cimperman. A proud "homer" Joe fights and celebrates everything Cleveland, and champions the rights of all its citizens. 

Twist Creative, Inc. 
firm

Designer 
role

Art of Ornament is an annual charity event hosted by AIGA Cleveland. Members and local artists create hand crafted ornaments that are auctioned off to benefit The Greater Cleveland Habitat for Humanity.

Designer
role

Identity created for a husband and wife lead law firm, specializing in family and discrimination litigation. 

Twist Creative, Inc. 
firm

Designer 
role